Sustainability at The Brewery

Established in 1844, the Pabst Brewing Company grew to lead the world in beer brewing with its famous Pabst Blue Ribbon. After closing its doors in 1996, workers literally left the site, not to return, leaving the already deteriorating complex destined to be reduced to rubble.

...with great vision and commitment of developer and philanthropist
Joseph J. Zilber, a breath of new life has been given
to what we now know as The Brewery.


The Brewery, an exciting live, work, learn and play community has gone to great lengths to incorporate a wide range of sustainable strategies into all aspects of the development and construction process. By implementing the United States Green Building Council, LEED for Neighborhood Development Rating System, The Brewery has achieved Platinum Certification and is destined to be one of urban America's premier sustainable neighborhoods.

Sustainable Strategies at The Brewery

brewery sustainable photo1  Eco-Charette
 A brainstorming session was held to discuss and
 maximize sustainable issues and strategies
 specific to The Brewery. Participants included
 members of The Brewery Development Team,
 National Sustainability experts, City of Milwaukee
 Planning and Development, Milwaukee
 Metropolitan Sewage District, Local Universities
 and other community stakeholders.


 Sustainability Guidelines
 Comprehensive guidelines have been written to
 inspire, educate and implement sustainable
 strategies at The Brewery.

brewery sustainable photo2  Local Economic Development
 Local employment and small business participation for all public and
 private work at The Brewery is required to be a minimum of 21% for
 the Residents Preference Program and 18% for Emerging Business
 Enterprises.

 Brownfield Redevelopment
 Once a manufacturing complex, this site had been tainted with a
 wide range of contaminants throughout. Clean up efforts included
 asbestos and lead paint abatement and the remediation of
 contaminated soils.

 Historic Preservation of Buildings
 The Brewery will redevelop over 60% of the existing structures listed
 on the National Historic Register.

brewery sustainable photo3 Stormwater Management
The Brewery site diverts all stormwater from roof tops, open areas and roadways before entering the combined sewer system. This stormwater is collected and purified through the implementation of underground detention reservoirs, porous pavement areas, bioswales and the aggressive use of landscaping. The Brewery, once a 100% impervious site, now infiltrates over 75% of the average annual rainfall and extracts over 85% of its pollutants.

Master Planning
Urbanism and smart growth planning principles were utilized to develop project density, a mixed-use environment, diversity and affordability of residential dwellings, site connectivity with pedestrian friendly streetscapes, multi-purpose and centralized parking and easy access to public transportation.

brewery sustainable photo4  Comprehensive Demolition and
 Construction Waste Management
 The Brewery has recycled, reclaimed
 or resold over 85% of all debris from
 demolished buildings and
 infrastructure. New construction of
 buildings mandates a minimum of 75%
 of its construction waste to be recycled.

 Green Building Methodology
 The Brewery encourages a green building approach to all building
 renovations and new construction through its sustainability
 guidelines and financial support. An 910-stall parking complex
 with ground floor retail is the first new construction project. This
 building is LEED Gold certified.





© 2014 The Brewery Project LLC